Cross-Media Content

Why do companies release films and games at the same time?

- profit is maximised
- familiarity
- extends the pleasure of the film
- they promote each other

Cross-Media Content

Content relating to one media text that is released, watchable, marketed, purchasable, playable across different media platforms.

For example:
'The Lego Movie: Videogame'
The Lego Movie: Lego sets
The Lego Movie - Official Trailer

'The Lego Movie: Videogame'

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