Cross-Media Content
Why do companies release films and games at the same time? - profit is maximised - familiarity - extends the pleasure of the film - they promote each other Cross-Media Content Content relating to one media text that is released, watchable, marketed, purchasable, playable across different media platforms. For example: 'The Lego Movie: Videogame' The Lego Movie: Lego sets The Lego Movie - Official Trailer 'The Lego Movie: Videogame'