Representation

Representation

Key themes of stereotyping and gender are shown through Emmet and Wyldstyle
- Emmet is the main male protagonist and both the film and video game revolve around his transition from a normal, everyday guy to the hero that saves the world.
"The story of a nobody, who saved everybody"

 How does this portray the male gender?

 It supports the stereotype of males being the dominant gender, as well as Emmet becomes the hero, which is another male stereotype.
It challenges the stereotype of men being physical and powerful as Emmet is frightened in most of the trailer. He says "I wanna go home!" This challenges men being all-action and physical.

How does this portray the female gender?

 It supports the female stereotype how Wyldstyle wears make-up and has a flirtatious expression. Also she is behind Emmet, showing us females are the secondary sex.
It challenges the stereotype as she is more determined to fight than Emmet and she is more grown-up than him.

How does is Vitruvius portrayed?

It challenges the stereotype because Vitruvius is a hero and he is wise. He has superpowers which reinforce this.

Comments

  1. JCoSS Media DeptFebruary 13, 2019 at 8:45 AM

    Please respond below:
    Why do you think the advertising campaign celebrates different representations?

    Miss C

    ReplyDelete
  2. Benji MichaelFebruary 14, 2019 at 4:08 AM

    The advertising celebrates different representations so they can be extra-inclusive to people of minorities and women. This is to draw them in and links to uses and gratifications theory as the audience can relate to some of the characters.

    ReplyDelete

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