'The Lego Movie' Character and Main Poster

Poster 1 VITRUVIUS	Poster 2 LORD BUSINESS	Poster 3 WYLDSTYLE	Poster 4 EMMET	Poster 5 ALL LEGO MODELS
x Layout (Is it busy? Who has the dominance? Is there text/where?)	Takes up most of the poster.	Takes up the entire poster.	She takes out most of the poster and has a tractor with a gun next to her.	Takes up most of the poster and there is an explosion next to him.	Emmitt is at the front and all his friends are behind him and Lord Business is chasing after them from behind.
	Connotation & Meaning Shows he plays an important part in the film.	Connotation & Meaning Shows he is very powerful.	Connotation & Meaning Shows she’s important and that she’s a rebel.	Connotation & Meaning Shows he’s important and he’s quite dumb because he’s next to an explosion.	Connotation & Meaning Shows Emmitt is the most important as he’s at the front and shows Lord Business is evil as he’s chasing after them.
Colour	He wears all white and has white hair.	Wears red and black clothes.	Her hair is black with a pink and blue strip.	Wears quite bright colours like orange.	Mixes of blue and red in the background.
	Connotation & Meaning Shows he’s old and he’s good guy.	Connotation & Meaning Shows he’s a bad guy because red and black connote with blood and death.	Connotation & Meaning Makes her seem like a rebel.	Connotation & Meaning Shows he’s a normal person as the colours he wears are bright and not unique.	Connotation & Meaning Shows it’s good against evil because blue means good and red means bad.
Images & Background You must reference Propp Theory	Vitruvius is the donor.	Lord Business is the villain.	Wyldstyle is the princess.	Emmet is the hero.	The poster lines people up with the roles.
	Connotation & Meaning This is because he uses his magical powers to help the good guys.	Connotation & Meaning This is because he wants to glue everyone together.	Connotation & Meaning She is the hero’s love interest however she doesn’t possess typical princess characteristics.	Connotation & Meaning Emmet saves the day but is not your typical hero. He is a bit dumb and goofy.	Connotation & Meaning Emmet is at the front, he is the hero. Lord business is at the back behind the good guys, waiting to strike.
Language	Language is the same in all the posters.	Language is the same in each poster.	Language is the same in each poster.	Language is the same.	The language is different in this poster as it contains all of the characters.
	Connotation & Meaning	Connotation & Meaning	Connotation & Meaning	Connotation & Meaning	Connotation & Meaning
Facial Expression	Always has a calm facial expression.	Has an angry facial expression.	She smiles in the poster.	Scared facial expression.	Emmitt looks scared and everyone else looks angry.
	Connotation & Meaning Shows he’s very wise and he doesn’t get scared by anything.	Connotation & Meaning Shows he’s the bad guy in the movie.	Connotation & Meaning Shows she’s a good guy and is quite relaxed.	Connotation & Meaning Shows he is a regular person who doesn’t know what’s going on.	Connotation & Meaning Shows Emmitt doesn’t belong there as everyone knows what they’re doing and he has no idea.
Costume	Vitruvius wears a white robe.	Lord Business wears a big hat and walks on huge stilts. He wears mostly red.	Wyldstyle wears dark clothes with some purple and blue streaks in both her hair and clothes.	Emmet wears builders clothes.	Looks like the ‘Independence Day’ poster.
	Connotation & Meaning Vitruvius’ costume makes him appear very wise, angelic and a bit biblical. His beard, hair and staff is very similar Gandalf. At first glance you would assume he’s a wizard.	Connotation & Meaning Lord Business is the villain and is a psychotic, angry character. The red in his suit reflects this. His huge stilts make him look imposing and his angry expression on the close-up poster reflects his ‘in your face’ attitude.	Connotation & Meaning Wyldstyle’s clothing makes her look like an emo. It represents her similarities to Catwoman in Batman comics and films. She is a strong, smart individual, like Catwoman.	Connotation & Meaning This reminds the audience that Emmet is a typical everyday person, not your typical hero.	Connotation & Meaning Allows to display Emmet as the main character, and show DC heroes and other character as the helper. Shows also how big Lord Business is.
Intertextuality	There are intertextual references to the character Gandalf- ‘Lord Of The Rings’, ‘The Hobbit’. There is a small dragon, which is intertextual to The Lord Of The Rings and The Hobbit’s dragons.	There are intertextual references to ‘The Matrix’. His facial expression is the same as the villain from ‘The Matrix’.  Small green background in both the poster and ‘The Matrix’.	There are intertextual references to Catwoman in the film ‘Batman Returns’. Coloured hair. Leathery black clothes.  Both date Batman.	There are intertextual references to ‘Die Hard’. Tall building in the background in both. ‘Kickass’, not your typical conventional hero. ‘Shawn Of The Dead’, both start of as useless heroes.	There are intertextual references to ‘Independence Day’. Same colours, explosion in the background, aliens in the background.
Family audience appeal(Target audience and nostalgia)	Gandalf	The dad in the film	Strong Emo	Just like everyone else	Something all the family can relate to and connect with their happy times.
	Why? He will appeal to the audience as lord of the rings is a big film that a lot of people will like which is attracting them to watch the film.	Why? He appeals to the audience as he is a stereotypical working man who does not like fun or the children’s imagination and looks to take away all creativity.	Why? She would appeal to the audience as she is a female character with a lot of power who gives the has a connection with the audience.	Why? He would appeal as he is the most normal person who lives his everyday life according to the rules.	Why? Appeals to the whole of the family as the adults and the children will have played with Lego when they were children.