Narrative and Genre

Todorov's Narrative Theory

Equilibrium
Emmet is watching TV

Disruption of the equilibrium
Lord Business says "you'll be put to sleep"

Recognition of the disruption
Emmet says "wait did he say 'put to sleep'"

 An attempt to repair the damage
Vitruvius says "there is yet one hope"

 New equilibrium
*wouldn't be revealed in a trailer*

'The Lego Movie' advertising campaign is an example of genre hybridity, which is when a film mixes elements of different genres.



Explain how The Lego Movie is an example of genre hybridity.
Discuss the products you have studied.

One example of hybridity in ‘The Lego Movie’ marketing campaign is through using weapons as props for the characters. This connotes danger, reflecting an action movie. Another example of hybridity in ‘The Lego Movie’ marketing campaign is the frightened facial expression on the character poster of Emmet. This connotes Emmet as a non-conventional hero, being the protagonist. These techniques are used to promote ‘The Lego Movie’ as a movie under many combined genres, so it appeals to a wider audience.

Comments

  1. JCoSS Media DeptFebruary 13, 2019 at 8:25 AM

    Well done, a clear understanding of narrative theory and a well completed table.

    Explain how The Lego Movie is an example of genre hybridity.
    Discuss the products you have studied. (5)
    4/5
    You have answered the question well, however to ensure top marks when discussing genre hybridity, try and discuss more than one genre with each product.

    Please respond to this comment.
    Miss C

    ReplyDelete

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