Benji Michael Promoting Media

Who does 'The Lego Movie' marketing campaign target? 1. Children who play with Lego 2. Adults who played with Lego when they were younger. 3. Families 4. Young adult cinema-goers 5. Both genders Gender Race Age Class Ethnicity 1. The Lego Movie advertising campaign would attract young children aged between 5-10 of all ethnicities who play with Lego because of the bright colours, young childish humour and the use of imagination. Young children would identify the different characters and the use of different coloured Lego characters such as Vitruvius and Lenny Henry encourages different ethnicities and races. 2. 'The Lego Movie' advertising campaign would attract adults who played with Lego when they were younger by including old Lego Minifigures like Benny on the main poster. This is to create nostalgia amongst older Lego characters. 3. 'The Lego Movie' advertising campaign would attract kids because it is humorous and animated...

Todorov's Narrative Theory Equilibrium Emmet is watching TV Disruption of the equilibrium Lord Business says "you'll be put to sleep" Recognition of the disruption Emmet says "wait did he say 'put to sleep'" An attempt to repair the damage Vitruvius says "there is yet one hope" New equilibrium *wouldn't be revealed in a trailer* 'The Lego Movie' advertising campaign is an example of genre hybridity, which is when a film mixes elements of different genres. Explain how The Lego Movie is an example of genre hybridity. Discuss the product s you have studied . One example of hybridity in ‘The Lego Movie’ marketing campaign is through using weapons as props for the characters. This connotes danger, reflecting an action movie. Another example of hybridity in ‘The Lego Movie’ marketing campaign is the frightened facial expression on the character poster of Emmet. This connotes Emmet as a non-convent...

Trailer 1 British Heart Foundation Poster 2 Confused.com Poster 3 BT Infinity Poster 4 Premier Inn Poster 5 The Lego Movie Cinematography & WHY (Shot, Angles, Movement) Why did they choose these shot types/angles? PICK SOME OF THE MOST IMPORTANT Long Shot: Establish the Lego setting Foreground Shot: Focus on the patient and the person demonstrating CPR Zoom Out: Shows the other characters listening – reflects the audience Close Up: Reinforces the idea that mouth-to-mouth CPR is a myth Long Shot: Establish the Lego setting Close Shot: Show the ‘youths’ expressions Over the Shoulder: Shows the view of the youths and makes you feel beside them High Angle: Makes the robot seem inferior and innocent to the youths Pan Shot: Focuses on the happiness of the woman and the frustration of the man Foreground to Background: Foreground focuses ...

To what extent does Propp's character theory fit 'The Lego Movie' poster campaign? (5 marks) One way Propp's character theory fits "The Lego Movie' campaign is with the way Emmet is portrayed as the hero in the main poster. This is because he is the character at the centre of the poster, portraying him as the main character and promotes the idea of Emmet as the hero. One way Propp's character theory isn't applied is through Emmet's facial expression in his character poster. Propp's theory suggests the hero is always a strong, brave person, however in the poster he is clearly portrayed as extremely frightened. Overall, Propp's character theory is applied in ways where there is a hero, a princess, a villain and more. However, The Lego Movie challenges the hero's stereotype. Analyse how genre codes have been used in The Lego Movie to appeal to a family audience? (10 marks) One way genre codes have been used in The Lego Movie to ...

Poster 1 VITRUVIUS Poster 2 LORD BUSINESS Poster 3 WYLDSTYLE Poster 4 EMMET Poster 5 ALL LEGO MODELS x Layout (Is it busy? Who has the dominance? Is there text/where?) Takes up most of the poster. Takes up the entire poster. She takes out most of the poster and has a tractor with a gun next to her. Takes up most of the poster and there is an explosion next to him. Emmitt is at the front and all his friends are behind him and Lord Business is chasing after them from behind. Connotation & Meaning Shows he plays an important part in the film.  Connotation & Meaning Shows he is very powerful.  Connotation & Meaning Shows she’s important and that she’s a rebel.  Connotation & Meaning Shows he’s important and he’s quite dumb because he’s next to an explosion.  Connotation & Meaning Shows Emmitt is the most important as he’s at the front and sho...