Vertical and Horizontal Integration

Vertical Integration

When a production company has complete ownership over production, distribution and exhibition of the film and receive the entire profit from the film.

E.g. Disney

Produced by The Walt Disney Company: The Lion King
Distributed by Buena Vista: DVD, Blu-Ray, soundtracks
Exhibited by Disney: cinema, theatre

Image result for the lion king live action

Horizontal Integration

When a production company doesn't have complete ownership over production, distribution and exhibition of the film, meaning they don't receive entire profit from the film. This is because they partner with other companies to produce the film.

E.g Disney & Marvel

 Image result for avengers endgame

Comments

  1. JCoSS Media DeptJanuary 18, 2019 at 4:24 AM

    Good clear definitions of both vertical and horizontal integration, well done.

    Miss C

    ReplyDelete

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