Key Words

Convergence - The interlinking of computing and other information technologies, media content, media companies and communication networks that have arisen as the result of the evolution and popularization of the Internet as well as the activities, products and services that have emerged in the digital media space.

 Brand image - The current view of the customers about a brand. 

 Franchise - A collection of related media in which several derivative works have been produced from an original creative work, such as a film, a work of literature, a television program or a video game.

Loyalty - A customer who is loyal to the company or product and always buys and loves it; can make or break a company.

Marketing - Media marketing centers on promoting brands and selling products and services through established and emerging online channels, harnessing these elements of new media to engage potential and current customers.

Diversification - When a certain experience is achieved on multiple media platforms. For example, A company who owns both film production and video-game production departments in their company.

Globalisation - When media products are sold globally so people all around the world know about it and buy it.

Synergy - When two or more organisations work together to create a better media product. 

Comments

  1. JCoSS Media DeptDecember 3, 2018 at 4:00 AM

    Well done Benji, I can see that you have reflected and perfect your key words.
    These will be extremely important throughout this unit.

    Miss C

    ReplyDelete

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