Benji Michael Promoting Media

Vertical Integration When a production company has complete ownership over production, distribution and exhibition of the film and receive the entire profit from the film. E.g. Disney Produced by The Walt Disney Company: The Lion King Distributed by Buena Vista: DVD, Blu-Ray, soundtracks Exhibited by Disney: cinema, theatre Horizontal Integration When a production company doesn't have complete ownership over production, distribution and exhibition of the film, meaning they don't receive entire profit from the film. This is because they partner with other companies to produce the film. E.g Disney & Marvel

Synergy When at least two media companies who work together create a greater product than the outcome if the companies worked on it individually. The Disney Store promotes products which promote parks, soundtracks, movies and television programmes. AOL and Time Warner teamed up to promote Harry Potter and the Philosopher's Stone. What is synergy? Synergy is when two media companies work together to create a new product or products which they know they couldn't make without the help of each other. This involves companies to do with movies, commercials, soundtracks, social media, park attractions, television shows, video games and merchandise. For Example:  Jurassic World by Universal Movie and Commercial:  Universal Pictures, Amblin Entertainment, Legendary Pictures Soundtrack: Universal hired Michael Giachinno Social Media:  Universal and Facebook team up to make a 'baby Blue' interactive mode. There are GIFs and stickers...

Video Game Genres FPS - First Person Shooter Example: Fallout 76, Call of Duty: Black Ops. IV RPG - Role Playing Games (include main story, character evolution and inventory development) Example: Far Cry: Primal, Red Dead Redemption II MMO - Massively Multiplayer Online Example: Fortnite, PlayerUnkown's Battlegrounds MMORPG - Massively Multiplayer Online Role Playing Games Example: Grand Theft Auto V, World of Warcraft MOBA - Multiplayer Online Battle Arena Example: League of Legends, Defence of the Ancients RTS - Real Time Strategy Games Example: Clash of Clans, Warcraft III: Reign of Chaos Sports Example: Madden NFL 19, NBA 2k19 Characters and Missions Example: Marvel's Spider-Man PS4, Star Wars: Battlefront Toys to Life Example: Disney Infinity, Skylanders: Spyro's Adventure PEGI Age Ratings and Examples: PEGI 3: FIFA 19 PEGI 7: Spyro: Reignited Trilogy PEGI 12: Overwatch PEGI 16: Jurassic World: Evolut...

Convergence - The interlinking of computing and other information technologies, media content, media companies and communication networks that have arisen as the result of the evolution and popularization of the Internet as well as the activities, products and services that have emerged in the digital media space.   Brand image - T he current view of the customers about a  brand .     Franchise - A  collection of related  media  in which several derivative works have been produced from an original creative work, such as a film, a work of literature, a television program or a video game. Loyalty - A customer who is loyal to the company or product and always buys and loves it; can make or break a company. Marketing - M edia marketing  centers on promoting brands and selling products and services through established and emerging online channels, harnessing these elements of new  media  to engage potential and ...

1. The VSC are the Video Standards Council. 2. The VSC have been giving video games sold in the UK age ratings since 2012. 3. The VSC goes by PEGI’s standards to rate video games. 4. The process of examining a game for the VSC is to receive information on anything that is potentially inappropriate. Then they receive a demo of the game to see for themselves. After, they give a review of the game’s demo. Then they play the game to see if they’ve missed anything. After that, if adequate, they give a release date with a trailer. 5. They play demos to see if it is child friendly. Video games with the age rating of 16 would include themes such as bloody violence, sex, online modes, bad language, nudity or gambling.

Advert Print - not offensive to anyone - could be misleading as some may take literally that 'the egg came first' - there is no warning to say children could choke on the 'surprise' inside Audio-Visual - not really offensive, but has however has a few cultural stereotypes - not really misleading but some of the players have superpowers Billboard Advert - not offensive unless some people think it's disrespectful to cows - some people may think food ads like this are misleading as sometimes the product in real life doesn't look enough like the advert - some vegans may disapprove 

Key Film Genres - action - comedy - horror - thriller - drama Who are the Big 6? Disney: Universal: Fox: Warner Bros.: Paramount: Sony: Franchises that are HUGE: Jurassic Park / Jurassic World Marvel Cinematic Universe Star Wars Fox's X-Men Universe The Lord of the Rings / The Hobbit Rocky / Creed Detective Comics Expanded Universe Shrek Blockbusters: Jurassic World Star Wars: The Force Awakens Avatar Avengers: Infinity War Titanic Black Panther Independent Production Company - makes smaller budget and shorter films outside of the big 6