Benji Michael Promoting Media

PS4 Positives: Very fun to play as a co-op game and not too complicating. Negatives: Some poor levels, too easy and a drag to complete some missions. Too basic animations compared to other Lego games. Some buttons don't always correspond to the game. Wii U Positives: The game is a good retelling of a great film. The animations are good. Good recasting for the roles in the video games. While one person can play on the TV, another person can play on the game-pad. Negatives: Could be seen as a disappointment for Lego fans as it lacks the open-world experience of previous Lego video games. XBOX One Positives: Colourful and imaginative which is great for kids. Fun to play with DC characters. Negatives: No online multiplayer and long loading periods.

Modern themes in Lego has the company make Lego sustained video games based on a movie to promote it. Why do people play video games based on movies? - within your fandom - re-experience the thrill of the movie - make choices for your characters - create you own story based on the characters you love - see characters in different variations - see characters in different animations - social interaction - for your own triumph

How does Vitruvius challenge the media stereotype of old? Vitruvius challenges the stereotype of old people in the media as he is very skilled and powerful. This challenges the stereotype as the way old people are presented as physically incapable of doing anything close to what Vitruvius can do. Also Vitruvius is a strong minded individual, who doesn't rely on younger people to speak or fight for him. This opposes the way old people are presented as they are usually seen as someone who needs to be taken care of.

Representation Key themes of stereotyping and gender are shown through Emmet and Wyldstyle - Emmet is the main male protagonist and both the film and video game revolve around his transition from a normal, everyday guy to the hero that saves the world. "The story of a nobody, who saved everybody" How does this portray the male gender? It supports the stereotype of males being the dominant gender, as well as Emmet becomes the hero, which is another male stereotype. It challenges the stereotype of men being physical and powerful as Emmet is frightened in most of the trailer. He says "I wanna go home!" This challenges men being all-action and physical. How does this portray the female gender? It supports the female stereotype how Wyldstyle wears make-up and has a flirtatious expression. Also she is behind Emmet, showing us females are the secondary sex. It challenges the stereotype as she is more determined to fight than Emmet and she is more grown-up tha...

Explain at least two uses and gratifications of film posters, using Blumer and Katz's theory. Refer to 'The Lego Movie' poster campaign to support. (10 marks) Uses and gratifications theory suggests four different reasons why people consume media. Blumer and Katz crated this theory. One way uses and gratifications theory can be related to 'The Lego Movie' poster campaign is through seeking self-identity. The marketing of 'The Lego Movie' character posters portray Wyldstyle as a cool and powerful woman. Female consumers of the marketing will be intrigued by this as they would aspire to be a strong woman. Another way uses and gratifications theory can be related to 'The Lego Movie' is through social integration. The marketing of 'The Lego Movie displays many talking points on the movie, for example, DC characters and casting choices. Consumers of this marketing campaign will be encouraged to talk about this, if they are fans of things such as L...

1. Why is genre hybridity used in the advertising campaign? Genre hybridity is the combination of more than one genres within a media product. In 'The Lego Movie' advertising campaign, multiple different genres can be spotted. These include comedy, animation, adventure, action, romance and science-fiction. This would be used in a marketing campaign to draw a wider audience into watching the movie. This is because kids would appreciate the animation, adventure and romance, whilst adults may appreciate the science-fiction and both children and parents can enjoy both action and comedy. Including these in marketing makes adults and kids both aware of things that can potentially make them buy a ticket to see 'The Lego Movie'. 2. How might the target audiences interpret the advertising campaign differently? Is this reflected by their social differences? In advertising campaigns, I believe the age of a target audience may effect the interpretation of the marketing more d...